About us
About RMX Recommerce
We’re transforming how brands think about returns, excess stock, and resale into smarter, more sustainable commerce—for people, profit, and the planet.
Our Mission
At RMX Recommerce, our mission is to transform retail for the good of the community, the environment, and the future of commerce.
We are committed to helping brands evolve from purely linear sales models to a Blended Revenue approach—strategically balancing linear and circular income streams to drive sustainable growth. We believe in maximizing the Lifetime Value of Products and the Lifetime Users of Products by extending product life cycles, connecting products with second and third users, and opening new revenue channels while building new customer communities.
Through the power of technology, data, logistics, and resale innovation, we turn the challenges of returns, excess stock, and resale into lasting opportunities for profitability, circularity, and positive impact.
Our Beliefs
Circular is profitable
Recommerce isn’t a cost—it’s a revenue strategy.
Waste is a resource
Every return or unsold item is an opportunity in disguise.
Blended Revenue is the future
Every brand needs its own balance of linear and circular income.
Products have more than one life
And more than one user. We connect the dots.
Products have more than one life
And more than one user. We connect the dots.
Sustainability is scalable
With the right systems, doing good and doing well go hand in hand.
Over the past 15 years, I’ve watched the retail industry grapple with a fundamental problem: overproduction and short-term thinking. For too long, success was measured only by how much product sold—without enough thought for what happened to everything else. Today, that mindset isn’t just outdated—it’s unsustainable. Brands are now expected to take full responsibility for the entire lifecycle of their products. Customers, communities, and the planet demand better.
At RMX Recommerce, we believe the future of retail lies in a blended model: one that balances traditional sales with circular strategies, where every product’s life is extended and every opportunity for reuse and resale is embraced.
We’re here to help businesses find their right blend of linear and circular revenue—and to make recommerce not just a sustainability initiative, but a smart, scalable business strategy. The brands that adapt will not only stay relevant—they’ll lead.
BEN WHITAKER
RMX Recommerce CEO
The RMX Impact In Numbers
We don’t just solve problems — we deliver tangible results that support sustainability and business growth.
Let’s Talk
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